Annagreta Panconesi

Florence, between Art and Fashion

I attended the American School in Florence and the FIT in New York, but travelling has been my greatest teacher so far. As much as I love experiencing new cultures, Florence is the most beautiful city in the world to me. My passions? Doing sports, dancing and good food and, above all, fashion in all its forms.


It is the shop where you can find today’s trendiest international designer brands. The fashion collections are displayed alongside one-of-a-kind design furnishing objects. Available also online, luisaviaroma.com has set a benchmark in the e-commerce business.

Via Roma 19/21r




Established in 1860, just steps away from the Duomo, this shop is heaven for gourmet food lovers. I love eating well and in good company. Whenever I have time, I invite friends over for dinner and buy some gifts for them at Pegna’s. Not only good to eat, but also beautiful to look at.

Via dello Studio, 8




This workshop, located just outside of Florence’s walls, produces organic beauty creams for all skin types. The products smell of plants and flowers and leave my skin smooth and radiant. It is very important for me to know what ingredients are being used in a beauty product and with Hur everything is clear and carefully detailed.

Viale dei Mille, 90




Autentiqua represents the highest tradition of Florentine craftsmanship. The people who work here are artists and artisans at the same time. It is difficult to realize how incredible Autentiqua is unless you visit it in person.

Via del Presto di S. Martino, 20



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