Fashion was born in Florence, and here it continues to thrive and renew itself between past and future, between culture and innovation. Luisaviaroma is part of this story, and has become an unprecedented destination for international fashion. It is an iconic institution that has for the last three generations been a centre of creative vision and research. We’re pleased to be celebrating the 90th birthday of a family that has contributed to making Florence the international capital of beauty it is today.