LuisaViaRoma this year celebrates households, recognised by all cultures as a universal symbol and the centre of a community. This tribute will transform the house’s commercial space in a collective celebration of Italian design excellence, in honour of the Christmas festivities. With this in mind Annagreta Panconesi, third-generation of the family who created the fashion house, has assigned the project to interior designer Cristina Celestino. The theme is set out by a clear inspiration from the dreamy and surrealist world of Caro Mollino. In perfect 1940s Italian stile, both past and present, new concepts and creative solutions meet. It’s a setting that is rich in symbolic and cultural references - from a boudoir to a bedroom and the studio of an eccentric collector – and accurately frames the Christmas-inspired limited edition collections for LuisaViaRoma, created exclusively with Versace, Alberta Ferretti, Emilio Pucci, Marni, Missoni, Etro, Attico and other made in Italy icons.
It’s a memorable occasion, which also involves Antique Mirror, Assouline, Atrezzo Barcelona, Azucena, Besana Carpet Lab, Bottega Veneta, Centro Studi Poltronova, Ceramiche Puoi, Emilio Pucci, Etro, Fontana Arte, Fornace Brioni, Fornasetti, Gebrüder Thonet Vienna, Londonart, Pianca, Pineidei, Rubels, Salvatori, Seletti, Sergio Rossi, Stucchichiostri, Tonelli, Torremato, Versace e Vitra.
LuisaViaRoma - Home for the Holidays will begin on 5th November at 10:30am in store. The capsule collections will be available from 15th November exclusively in store, on line on luisaviaroma.com and in the LVR @Spring pop-up in New York, where the last room of the celebrated household will be revealed.
Dates and Opening Hours
Novembre 5th, 2018 - January 2nd, 2019
10.30 am - 7.30 pm
Via Roma, 19r | 50123 Firenze