Had he been born in the age of Catherine de’ Medici, the Italian noblewoman would have brought him with her to Paris to “flood” France with sublime fragrances. Dr Vranjes is a high home perfumery brand, but also one of the world’s most highly considered “noses”. A passion that he developed as a child, when he spent hours smelling the exotic essences his grandfather would bring back from his trips abroad and he dreamt of far-away countries. Every breath a different journey, today as yesterday.