Sustainable Thinking at the Museo Salvatore Ferragamo

FASHION, ART AND THE ENVIRONMENT ON DISPLAY

Today more than ever before, Salvatore Ferragamo interprets contemporaneity beyond the world of fashion. The reality of our current condition implores us to dedicate greater attention to natural materials, as well as new concepts of reuse and innovative processes that respect nature. This happened even during the war, when materials were hard to come by. At the time, Salvatore was able to envision unexpected solutions that highlighted the shoemaker’s creative genius, refined aesthetic and talented manual skill. And so, transparent chocolate wrappers replaced leather, and with a lack of metal, he invented the wedge heel covered in cork. Experiences and anecdotes like these wrote the history of fashion, becoming reflections of the curent times that look towards the future.

A Palazzo Spini Feroni, from April 12 to March 8, 2020, the Museo Ferragamo is hosting the exhibition Sustainable Thinking, which Stefania Ricci – director of the museum and the Fondazione Ferragamo - designed to examine the pioneering intuitions of the father of the Florentine fashion house, who always had an eye for natural materials, recyling and innovations, perfectly in line with the experiments that today mark a kind of fashion that aims to (and must) respect nature, without losing its charm, of course. To mark the present situation, together with Ferragamo, the show displays works by international artists and fashion designers who, “reading” nature, were able to balance it with technique, the use of organic materials and creative reuse, in a new vision of beauty that is waiting to be invented and discovered.