Man and his essence; the image that best represents him and his virtues, which masterfully take shape here: this is the principle behind the research conducted every year by the biggest and best fashion designers in the world, who know they have a home here in Florence at the Fortezza da Basso. From January 8 to 11, 2019, the city will once again, but in an entirely innovative way, host production companies and buyers, with the Belgian Glenn Martens, Creative Director for Y/Project, taking up the role of Menswear Guest Designer. Martens explained that for him, “Florence’s historic patrimony has always been a source of endless inspiration”. Individuality and independence are what define his brand, which interprets “masculine” and “feminine” as a single, versatile and fluid world, just like the Pitti Immagine brand, especially when it comes to man and his style.